I dont think the Swedish Arm ad is about fear. It promotes, that there are places in the world that aren’t peaceful. And to promote joining to help the situation in those countries that why it says: “Everybody’s day is not like ours”.
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I agree. Swedish armed forces’ taskings are mainly about international peacekeeping so it’s a “join up to help out others” kinda theme….
How about: Propaganda (USA) vs reality (Sweeden). Patriotism is not the last refuge of the scoundrel it’s the first.